halliburton

“Think Red” is a high energy kick-off video for Halliburton’s Business Development Academy, an annual meeting of 3000 top executives. In addition to starting the event off, the program is intended to showcase Halliburton’s new marketing strategy and key marketing identifiers to the audience. Subsequently, the program is used in marketing presentations worldwide. The program was presented at the Academy on a massive 12 feet by 36 feet digital screen. The program was shot and edited on HD and included a beginning historical sequence in black and white that recreated the Halliburton oilfield of the 1920’s and ended in the high tech world of Halliburton in the 21 st century.